He's a man with plenty on his plate at the moment [even more now], but new Addicks head coach Les Reed still found time to ring every Charlton season-ticket holder on Monday - all 15,000-plus of them.
The stunt, which saw fans receive a pre-recorded voicemail message from Reed, was to publicise the fact that tickets for the club's Carling Cup quarter-final with Wycombe Wanderers had gone on general sale for the first time that morning. More here
If only the performance and heart from the players showed as much initiative as the clubs efforts to sell tickets to one of the "worst shows" in Charlton's recent history.
I left my phone on all night yesterday and it's been on all day, but nothing has arrived from Les yet...
Reed, "his" players and the rest of the coaching staff failed to give their point of view after the match and nothing has been said since.
Only Varney has given his views - from the BBC: Charlton chief executive Peter Varney has pleaded with the club's fans to back manager Les Reed after he was booed during the 1-0 defeat to Wycombe.
Around 50 or so supporters continued their vocal protests outside The Valley following the Carling Cup humiliation.
Varney said: "We fully understand the frustration of the fans - but we are urging them to keep giving the management team their support.
"There will be funds made available in the January transfer window," he added.
The Charlton chairman also vented his frustration at the Charlton players' performance.
What now? Surely Reed can't be left to continue in this role? He needs help, and needs it fast.
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